Manager, Digital Communications
Joshua Karpf is Manager, Digital Communications, at PepsiCo, a $40 billion global beverage and snacks company. In this role, he helps develop strategies using digital media that support company and brand goals. This includes Pepsico’s digital activation at South by Southwest 2009, the overhaul of the company’s website and the launch of a social media effort using the emerging network, Friendfeed. Josh also supports educational efforts around digital and social media inside the company.
Prior to joining PepsiCo Josh spent six years at the General Electric Company. From 2005 to 2007 he was Leader, PR and Marketing Services at GE where he managed new media communications, commercial communications and helped support the company’s Olympic PR efforts. Josh worked in GE’s employee communications group from 2003 to 2005 and managed the company’s corporate intranet and worked with the company’s interactive team on digital content and strategy.
Josh received a B.S. in Communications from Boston University in 2002.