Comments for Business Smart Tools http://www.businesssmarttools.com Harnessing the power of emerging technology for business Thu, 10 Sep 2009 22:26:22 -0700 http://wordpress.org/?v=2.8.4 hourly 1 Comment on What is a trackback? by sandrar http://www.businesssmarttools.com/2008/07/08/what-is-a-trackback/comment-page-1/#comment-35429 sandrar Thu, 10 Sep 2009 22:26:22 +0000 http://www.businesssmarttools.com/?p=56#comment-35429 Hi! I was surfing and found your blog post... nice! I love your blog. :) Cheers! Sandra. R. Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

]]> Comment on Cindi Bigelow by Bigelow Tea: How to Get Close to Customers on Facebook http://www.businesssmarttools.com/speakers/cindi-bigelow/comment-page-1/#comment-32820 Bigelow Tea: How to Get Close to Customers on Facebook Fri, 08 May 2009 23:00:23 +0000 http://www.businesssmarttools.com/?page_id=127#comment-32820 [...] can learn a lot about an effective Facebook Page from Bigelow Tea.  It’s no wonder that Cindy Bigelow, the company’s President, was a speaker at the Business Smart Tools Conference held earlier [...] [...] can learn a lot about an effective Facebook Page from Bigelow Tea.  It’s no wonder that Cindy Bigelow, the company’s President, was a speaker at the Business Smart Tools Conference held earlier [...]

]]> Comment on Albert Maruggi by Thanks for a Successful Conference! | Business Smart Tools http://www.businesssmarttools.com/speakers/albert-maruggi/comment-page-1/#comment-32767 Thanks for a Successful Conference! | Business Smart Tools Wed, 06 May 2009 14:51:57 +0000 http://www.businesssmarttools.com/?page_id=95#comment-32767 [...] Tom Guarriello, David Vinjamuri and Albert Maruggi suggested that the real issue companies should be addressing isn’t whether social media is [...] [...] Tom Guarriello, David Vinjamuri and Albert Maruggi suggested that the real issue companies should be addressing isn’t whether social media is [...]

]]> Comment on John C. Havens by Thanks for a Successful Conference! | Business Smart Tools http://www.businesssmarttools.com/speakers/john-c-havens/comment-page-1/#comment-32766 Thanks for a Successful Conference! | Business Smart Tools Wed, 06 May 2009 14:51:42 +0000 http://www.businesssmarttools.com/?page_id=110#comment-32766 [...] John C. Havens highlighted the ways some companies have benefited from social media engagement — as well as [...] [...] John C. Havens highlighted the ways some companies have benefited from social media engagement — as well as [...]

]]> Comment on Mike Dunn, VP Interactive, Hearst by Justin http://www.businesssmarttools.com/2008/03/22/mikedunn-hearst/comment-page-1/#comment-32714 Justin Mon, 04 May 2009 15:50:07 +0000 http://www.businesssmarttools.com/?p=43#comment-32714 Aha, an audio production showdown! :) In this situation, there was an uncontrolled fan / AC in the office, which had to be stripped out. Since Valorie actually speaks much louder than Mike does -- and at a different pitch -- Mike's voice had to be normalized AND suffered a bit of audio degradation due to the removal of the fan, which was closer in tone to his normal speaking voice than Valorie's. (Personally, we hadn't noticed that much of a difference in the final edit, but after listening to the same clips half a dozen times, some elements start to forgive themselves.) If you have any tips on how to avoid similar issues, we'd love to hear them. Aha, an audio production showdown! :)

In this situation, there was an uncontrolled fan / AC in the office, which had to be stripped out. Since Valorie actually speaks much louder than Mike does — and at a different pitch — Mike’s voice had to be normalized AND suffered a bit of audio degradation due to the removal of the fan, which was closer in tone to his normal speaking voice than Valorie’s. (Personally, we hadn’t noticed that much of a difference in the final edit, but after listening to the same clips half a dozen times, some elements start to forgive themselves.)

If you have any tips on how to avoid similar issues, we’d love to hear them.

]]> Comment on Mike Dunn, VP Interactive, Hearst by P.W. Fenton http://www.businesssmarttools.com/2008/03/22/mikedunn-hearst/comment-page-1/#comment-32713 P.W. Fenton Mon, 04 May 2009 14:53:36 +0000 http://www.businesssmarttools.com/?p=43#comment-32713 What necessitated using so much noise reduction on Mike's voice that he sounded like Darth Vader, and yet Valorie, recorded in the same environment, sounds normal? The difference was so bizarre it was difficult to think about anything else. What necessitated using so much noise reduction on Mike’s voice that he sounded like Darth Vader, and yet Valorie, recorded in the same environment, sounds normal? The difference was so bizarre it was difficult to think about anything else.

]]> Comment on Social Media vs. Business by Dick Pirozzolo, APR http://www.businesssmarttools.com/2009/04/22/social-media-vs-business/comment-page-1/#comment-32407 Dick Pirozzolo, APR Wed, 22 Apr 2009 20:10:05 +0000 http://www.businesssmarttools.com/?p=433#comment-32407 Don't wait for the crisis ... then it is too late for you to get comfortable with Social Media and then build consensus within your organization to use Twitter, FaceBook, YouTube, etc. to help deal with the problem during a high stress time. If you need some historical references, radio pioneers thought the medium was only suitable for point to point communication, such as the Titanic Distress Call to a base station in NY -- that call was received by an young radio operator by the name of David Sarnoff who went on to found RCA and with it launched the broadcasting industry. Think too of Ted Turner who faced naysayers when he proposed 24/7 cable new by the name of CNN. As PR professionals, our job is to be at the forefront of being able to adapt to new channels of communication. Some channels will succeed, some will go by the wayside (CB Radio, Laser Shows, 8-Track) but our job is not to pooh pooh communication technology from a position of ignorance. Dick Pirozzolo, APR Pirozzolo Company Public Relations www.pirozzolo.com Don’t wait for the crisis … then it is too late for you to get comfortable with Social Media and then build consensus within your organization to use Twitter, FaceBook, YouTube, etc. to help deal with the problem during a high stress time.

If you need some historical references, radio pioneers thought the medium was only suitable for point to point communication, such as the Titanic Distress Call to a base station in NY — that call was received by an young radio operator by the name of David Sarnoff who went on to found RCA and with it launched the broadcasting industry. Think too of Ted Turner who faced naysayers when he proposed 24/7 cable new by the name of CNN.

As PR professionals, our job is to be at the forefront of being able to adapt to new channels of communication. Some channels will succeed, some will go by the wayside (CB Radio, Laser Shows, 8-Track) but our job is not to pooh pooh communication technology from a position of ignorance.

Dick Pirozzolo, APR
Pirozzolo Company Public Relations
http://www.pirozzolo.com

]]> Comment on What GoDaddy Can Teach Us About Using Social Media for Damage Control by Social Media vs. Business | Business Smart Tools http://www.businesssmarttools.com/2009/02/04/godaddy-social-media-damage-control/comment-page-1/#comment-32387 Social Media vs. Business | Business Smart Tools Wed, 22 Apr 2009 10:04:34 +0000 http://www.businesssmarttools.com/?p=252#comment-32387 [...] a stable brand like Motrin or, most recently, Dominos. Even web-centric companies like Amazon or GoDaddy can get tripped up by the speed of web [...] [...] a stable brand like Motrin or, most recently, Dominos. Even web-centric companies like Amazon or GoDaddy can get tripped up by the speed of web [...]

]]> Comment on Register by Creative Concepts » Blog Archive » Albert Maruggi of Provident Partners Interviews Valorie Luther about the Business Smart Tools Conference http://www.businesssmarttools.com/register/comment-page-1/#comment-31875 Creative Concepts » Blog Archive » Albert Maruggi of Provident Partners Interviews Valorie Luther about the Business Smart Tools Conference Thu, 09 Apr 2009 04:15:09 +0000 http://www.businesssmarttools.com/blog/register/#comment-31875 [...] Albert and Valorie take some time out for the Marketing Edge Podcast. Learn more about the Business Smart Tools Conference and join in the conversation that has begun here and will continue on May 5th. To register, go here. [...] [...] Albert and Valorie take some time out for the Marketing Edge Podcast. Learn more about the Business Smart Tools Conference and join in the conversation that has begun here and will continue on May 5th. To register, go here. [...]

]]> Comment on Register by Albert Maruggi of Provident Partners Interviews Valorie Luther about the Business Smart Tools Conference | Business Smart Tools http://www.businesssmarttools.com/register/comment-page-1/#comment-31874 Albert Maruggi of Provident Partners Interviews Valorie Luther about the Business Smart Tools Conference | Business Smart Tools Thu, 09 Apr 2009 04:13:48 +0000 http://www.businesssmarttools.com/blog/register/#comment-31874 [...] Register [...] [...] Register [...]

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