Comments on: Social Media vs. Business http://www.businesssmarttools.com/2009/04/22/social-media-vs-business/ Harnessing the power of emerging technology for business Thu, 10 Sep 2009 22:26:22 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Dick Pirozzolo, APR http://www.businesssmarttools.com/2009/04/22/social-media-vs-business/comment-page-1/#comment-32407 Dick Pirozzolo, APR Wed, 22 Apr 2009 20:10:05 +0000 http://www.businesssmarttools.com/?p=433#comment-32407 Don't wait for the crisis ... then it is too late for you to get comfortable with Social Media and then build consensus within your organization to use Twitter, FaceBook, YouTube, etc. to help deal with the problem during a high stress time. If you need some historical references, radio pioneers thought the medium was only suitable for point to point communication, such as the Titanic Distress Call to a base station in NY -- that call was received by an young radio operator by the name of David Sarnoff who went on to found RCA and with it launched the broadcasting industry. Think too of Ted Turner who faced naysayers when he proposed 24/7 cable new by the name of CNN. As PR professionals, our job is to be at the forefront of being able to adapt to new channels of communication. Some channels will succeed, some will go by the wayside (CB Radio, Laser Shows, 8-Track) but our job is not to pooh pooh communication technology from a position of ignorance. Dick Pirozzolo, APR Pirozzolo Company Public Relations www.pirozzolo.com Don’t wait for the crisis … then it is too late for you to get comfortable with Social Media and then build consensus within your organization to use Twitter, FaceBook, YouTube, etc. to help deal with the problem during a high stress time.

If you need some historical references, radio pioneers thought the medium was only suitable for point to point communication, such as the Titanic Distress Call to a base station in NY — that call was received by an young radio operator by the name of David Sarnoff who went on to found RCA and with it launched the broadcasting industry. Think too of Ted Turner who faced naysayers when he proposed 24/7 cable new by the name of CNN.

As PR professionals, our job is to be at the forefront of being able to adapt to new channels of communication. Some channels will succeed, some will go by the wayside (CB Radio, Laser Shows, 8-Track) but our job is not to pooh pooh communication technology from a position of ignorance.

Dick Pirozzolo, APR
Pirozzolo Company Public Relations
http://www.pirozzolo.com

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