Business Smart Tools founder Valorie Luther sat down last summer with MediaPost‘s Cathy Taylor to discuss social media — namely, who’s using it, how and why. Having reported on the media for over a decade, Cathy brings a unique perspective to her assessment of the social media landscape.

Among her observations:

* Twitter has become a “virtual water cooler” for telecommuters who crave social interaction but work from home.

* Companies are still slow to embrace social media, except as a means of damage control during a PR crisis.

* Before a company dives into social media, they’d benefit by first LISTENING to what their customers are already saying about them online.

If you’d like to hear more from Cathy, be sure to check out her blog (Adverganza) or follow her on Twitter — and while you’re at it, follow us on Twitter, too!


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