Business Smart Tools founder Valorie Luther sat down last summer with MediaPost‘s Cathy Taylor to discuss social media — namely, who’s using it, how and why. Having reported on the media for over a decade, Cathy brings a unique perspective to her assessment of the social media landscape.
Among her observations:
* Twitter has become a “virtual water cooler” for telecommuters who crave social interaction but work from home.
* Companies are still slow to embrace social media, except as a means of damage control during a PR crisis.
* Before a company dives into social media, they’d benefit by first LISTENING to what their customers are already saying about them online.