Eggs from our chickens

How many businesses do you think are using Twitter? A few of them are listed here — and that’s just the tip of the iceberg.

Some of these businesses are using Twitter for personalized customer service. Some are using it as a bulletin board. And others are encouraging their employees to use Twitter all by themselves, rather than asking them to do so as the “official voice” of their company. (We do a little of everything.)

Is it working? Is Twitter paying off for these companies?

Ask Frank Eliason, who’s been manning the ComcastCares account since its inception — and who’s tackled hundreds of customer service issues in 140 characters or less.

Ask Tony Hsieh, the CEO of Zappos, who mixes his Twitter business with pleasure — and makes his company seem all the more human while doing so.

Or ask Dunkin’ Donuts, who deputized one employee, “Dunkin’ Dave,” to serve as the company’s informative (and amusing) public face on Twitter.

If those three household names think Twitter is worth their time, imagine what YOU could use it for…

Image by feelslikemagic.


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