I've got a secret

Shel Holtz and John C. Havens have written a new book about the value of transparency in your business communications.   It’s called Tactical Transparency, and it features extensive quotes from both Valorie Luther (founder of Business Smart Tools’ parent company, Creative Concepts) and BST speaker Cindi Bigelow (President of Bigelow Tea) — so you know WE like it.

But if that’s not enough to catch your attention, consider this:

When communicating online, how much information is TOO MUCH information?

Where do you draw the line between business communications and personal communications?

Who’s controlling what your employees say online (or in person) when they represent your company?

How do you handle a PR crisis?

If any of those questions got you thinking, then perhaps Holtz and Havens’s new book is worth picking up. (And if you’d like to learn more about transparency from one of the authors, John Havens, you can talk with him at the Business Smart Tools conference in May!)

Photo by abardwell.


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