User-Generated Content – Any text, audio, video, image or other web content created by a member or user of a site or service. Intended to denote content created by “amateurs,” fans or the general public, rather than paid professionals, it can also apply to content created by literal users of a product or service, such as the commercials created by fans of Doritos that were then aired and voted upon by viewers of the 2007 Super Bowl.


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