User-Generated Content – Any text, audio, video, image or other web content created by a member or user of a site or service. Intended to denote content created by “amateurs,” fans or the general public, rather than paid professionals, it can also apply to content created by literal users of a product or service, such as the commercials created by fans of Doritos that were then aired and voted upon by viewers of the 2007 Super Bowl.
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- @davefleet But most companies are so dependent upon "controlling the message," they fail to see the benefit in reacting in real time. in reply to davefleet 1 day ago
- @davefleet There's the rub: social media buzz is an opportunity for biz to respond at the public's behest, rather than on their own schedule in reply to davefleet 1 day ago
- @chrisabraham That absolutely makes sense. So how should advertisers best circumvent the problem of immediate obsolescence? in reply to chrisabraham 2 days ago
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