Trackback – The act of citing another person’s blog post within your own, and accrediting the original blogger with having started the conversation. Most blog services allow for automated trackbacks, which then appear in the comment section of the original author’s blog post. Highly popular (or controversial) blog posts will often have dozens of trackbacks, each of which will link to the (other, newer) blog post written by the commenter, allowing for curious readers to follow the conversation in multiple directions (and across multiple websites or blogs).

Many think that creating a blog is just about providing content. This is of course very important but a blog can be worked on many other levels which includes trackbacks which help your message or corporate blog go viral.

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