Tags – Similar to keywords, tags are descriptive words or phrases used to aid site visitors and search engines in locating related web content. Most blog and podcast websites provide an editable field that allows submitters of content to add any tags they think will help others find their media. (For example, a video clip of a chili competition in Boston might be tagged “chili,” “food,” “contest,” “Boston,” “beantown,” “Red Sox” and “Patriots,” because even though sports fans may not initially be looking for chili videos, Boston-based sports fans might be interested in the competition if only they knew it existed. When tagging, creativity counts.)

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