RSS – The acronym for “Really Simple Syndication,” an RSS feed is the way most people subscribe to the web content of their choice. The creator of a blog / podcast will create an itemized list of each post / episode, usually in an XML file – which is basically a variant of a simple HTML file – and host that file on their website’s server. When someone wants to subscribe to that content, they can click the link to that site’s RSS feed(s) and then that feed is added to the aggregator of their choice. (Or, to use an analogy, just like most magazines allow you to order back issues from an order form in the current issue, think of RSS feeds as a website’s back issue order form AND a subscription card, all in one.)
Learn more about RSS feeds at the Business Smart Tools Conference.