Comment – Most blogs allow their readers to leave comments as an addendum to the original post as a way to continue the conversation. Usually text-based, some blogs and websites allow for audio and video comments as well. These comments can often be seen as “link bait” to lead readers back to the commenter’s own website. Some unscrupulous companies and websites litter the blog world with completely unrelated comments that, as in email, are referred to as “spam.” Fortunately, most blogs have developed safeguards to avoid this.
The business sector often questions the comments section, “what if someone says something bad about us?” I say, “consider it lucky that you heard that something “bad” first on your blog vs. a product recall or problems that escalate and land into mainstream media.” There is no disadvantage to conversing with your clients!