Crayon’s Greg Verdino spoke with BusinessWeek about Marketing With New Web Tools. Click here to view.
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- @davefleet But most companies are so dependent upon "controlling the message," they fail to see the benefit in reacting in real time. in reply to davefleet 1 day ago
- @davefleet There's the rub: social media buzz is an opportunity for biz to respond at the public's behest, rather than on their own schedule in reply to davefleet 1 day ago
- @chrisabraham That absolutely makes sense. So how should advertisers best circumvent the problem of immediate obsolescence? in reply to chrisabraham 2 days ago
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