What a day, May 15th, at the Stamford Marriott!  Demos, speakers, food, networking and cocktails were all in the mix for the Business Smart Tools conference which is an event geared towards the business person who is trying to make their way through the new internet terrain.  New Media, New Rules, New Ideas….stories shared by experienced and passionate speakers and entrepreneurs!

Let me take you on a tour of the day.  Attendees walked in and grabbed some delicious wrap sandwiches only to be greeted by very cool demo companies: Confabb, Digicash, GoodConscience, iBakesale, Simulearn, Vivapop, and Totus and by our sponsor tables, The Feedroom and Marketwire.

Next on the agenda were the speakers and panels.  Patrick Quinn of PQ Media, spoke about Trends, Past and Future.  Very informative…people loved it.  Next up was a panel on New Media Business Basics featuring Scott McRae, Creative Change, Albert Maruggi, Provident Partners, Andrew DiFiore, answerYesInteractive, with David Vinjamuri as moderator, Thirdway Brand Marketers.  This was a very informative overview section on new media and how business is using social media tools to market themselves and connect with their audience.

Following was Rahul Sonnad, thePlatform, and Matt DeLoca, The Feedroom, talking about corporate video which is an area that is expanding quickly.  The Feedroom has very cool technology that allows search engines to pick up the videos….very important for any business.

Next up was the very exciting announcement of the Business Smart Tools Angel Award for the one demo company that showed the most promise.  Each demo company presented their answers to 3 questions:  what is your vision? what is your business strategy? where do you see yourself in 3 years? in addition to judges looking at their websites. 

A big thank you to the judges who came from Pepperidge Farm, Pitney Bowes, United States Tennis Association, Feedburner, and The Advocate/Greenwich Time.

And the winner was…..Confabb!!  Very exciting!!

The award was 2 hours of consulting time with amazing contacts from Hearst Interactive, Spencer Stuart, Cohen and Wolf P.C., U.S. Trust N.A., Agistix, Digitas, and Creative Concepts.

To finish up the program, we had Greg Verdino, Digitas, talking about Second Life for business…this fired up the audience….they got it or they didn’t…Greg’s presentation was very interesting and necessary to stay up to date with what is out there.

And finally we had last panel who spoke on The Real Story, Does New Media Work for Business.  Ron Stevenson, GE, Duane Schulz, Xerox, Ben Edwards, Economist.com, and Chris Barger, GM, spoke from their personal and corporate experiences about social media: what is working, what isn’t and what’s next for them and most likely the rest of the corporate arena!

After all the panels and speakers were finished, it was onto a cocktail party where many business cards were passed!

A big success owes a big thank you to many…from the speakers, to the demos, to the Creative Concepts staff, to the attendees, to the Stamford Marriott, thank you so much for teaching, sharing, talking and laughing…for a day well spent in Connecticut!






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